Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Search engines want to deliver the best results to searchers based on the search terms visitors enter.

Its time to start focusing on improving your mobile experience

When it comes to search engine optimisation the information available can be a minefield. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value.

Make sure your content is highly readable and can answer those longer tail queries

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another.

Optimising Your Website is Not A Guaranteed Traffic Generator

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Gaz Hall, a Freelance SEO Consultant, commented: " Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be."

Add BreadCrumbs To Improve Navigation

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. If you plan to do some basic SEO, it is must that you know how search engines work. Meta description tags can influence click-throughs but aren't directly used for rankings. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries