Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent.

Focus on one or two keywords per blog post

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query.

If you're only building links for SEO then you're doing it wrong

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger.

Include media on your website

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Gaz Hall, an SEO Expert from the UK, said: ". If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. "

Boost your site speed indefinitely

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors.