How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines.

Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.

SEOs don't know if unnatural links work or not

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google.

Your primary focus should be what matters to your audience

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. According to SEO Consultant, Gaz Hall: "Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. "

Building a strong online presence isn’t easy

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Organizations should take many factors into account when pursuing an SEO strategy. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals.