What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. The field of search engine optimization was once focused on one major goal: harvesting intent from search. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria.

Follow a consistent cadence towards page impressions

You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Google does have a very Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! good reason for penalizing websites with low-quality or “thin” content. Google and other search websites are crawling millions of web pages and analyzing every piece of content. Majestic’s Trust Flow is representative of link relevancy and ‘trust’.

Make Your Website More Friendly to Search Engines by considering anchor text

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Information Architecture allows people and search engines to better understand the content structure on a site. SEO is the group of practices for optimizing and increasing presence in search engines. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page.

SEO does not happen in a bubble

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. Gaz Hall, from SEO Hull, had the following to say: "I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining?"

Difficult things about organic links

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial. Search The talk on Facebook is about Indozine at the moment. engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring.