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There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

Identify which keywords people are using to find your blog content

The main thing we need to do to improve a sites authority is to improve its TrustRank. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Google may penalize specific tactics, but they will never penalize quality. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO.

Understanding the rationale behind competitor analysis

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.

Be sure you've considered every possible angle

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. According to Gaz Hall, a UK SEO Consultant : "Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO."

Don't bury information in your navigation

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors.