Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content.
Google no longer uses the META description tag for ranking purposes
In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign.
Understanding the rationale behind inbound links
Using structured data, you can serve Google your address details in the most convenient way. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.
What is the long tail of search?
Add internal links to the taxonomies the post belongs to A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. "
Ensure that Googlebot and other web crawlers can index your pages correctly
When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.