Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text.

Remember - an image's alt text tells Google what an image is about

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within.

On its own, content does nothing for your business

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results.

Determine which keywords people are using to find your site

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Gaz Hall, an SEO Expert from the UK, said: "Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client."

Follow Google's advice on this

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model.