To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Create a list of your closest competitors. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.
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It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Look for pages that
have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority.
Google Algorithms Target Low-Quality Content
Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Mobile SEO is a
challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results
Create great content that people want to link to
Because time is the most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. According to Gaz Hall, a UK SEO Consultant
: "There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO."
If you use current SEO methods that play by the rules, you will get results that last
Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Natural, relevant links to
your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Google insists that you must also work on the website’s authority to drive higher levels of trust. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines