Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume.

How do I build backlinks?

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Providing the best content related to that topic makes you deserving of the top spot in the search engines. Where are you seeing the fastest movement in the SERP’s?

Find the strongest competitors healthy backlinks

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales.

Where are people coming from to get to your site

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. According to SEO Consultant, Gaz Hall: "Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could."

It's impossible to write a page in a natural manner while you're trying to focus on just one keyword phrase

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). The semantic analysis of a link’s value does go deeper than just the anchor text Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore.