The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better.
Create an Expert Roundup Post
Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Google offers another tool
called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches.
Who links back to my site?
Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Ideally, if you’re running
your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results.
Get listed in local directories
User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine."
Keyword research is the basis of all search marketing
Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. A better average time
on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Stick to these good practices and you’ll be on your way to free traffic.