Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you command authority in your specific niche, Google will always see you as an important asset. Duplicate content refers to a webpage’s content that appears in more than one place on the internet.

SEO demands content. Content marketing is content.

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated.

Google's definition of high-quality content

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness.

If you use current SEO tactics that play by the rules, you will get results that last

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Gaz Hall, a Freelance SEO Consultant, commented: "Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching."

Learn more about Page speed and SEO

While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning.