You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keyword-based titles help establish page theme and direction for your keywords. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page).

Great ideas about bounce rates to share with your colleagues

If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Ensure the number of visits Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and new visitors from within your target market is increasing. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you.

There are many things to consider if you want to get high rankings on Google and other search engines

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. When you add a link to your website, you are inviting users to leave your site. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door.

Getting Started with SEO Keyword Research

The tech giant has such a big share of the market that 'Googling' has become a verb. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation."

Librarians to marketers

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches.