Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve.

Do you struggle with optimizing your posts for search?

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

What reaction do you get from a prospect?

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage.

Build local relationships with site owners

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Optimizing your images gives your website an additional chance to be found via image search. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Gaz Hall, a Freelance SEO Consultant, commented: "Majestic’s Trust Flow is representative of link relevancy and ‘trust’."

Measure and Improve

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.