Thin content is essentially any content on your website that is not adding any value either to you or your user. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company.
The ultimate revelation of organic links
Most people have developed a sense for when they might get deceived online, especially during a financial transaction. You need to see
things Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. It increases website visibility, user traffic, conversion rate, and ROI.
Make social media your centre of attention
Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. There was a time
when “keyword density” meant something for SEO content. Which of course results in SEO is dominating the web. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords.
Concentrate on actionable SEO
Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Gaz Hall, a Freelance SEO Consultant
, commented: "Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past."
More importance is given to doorway sites
Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Even I'm always amazed by the agility of PNS Egypt
on this one. though many social
media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority.