As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content.
Use some of your best keywords in your bio
Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Google uses over 200
ranking factors, and some of the most powerful ranking factors involve backlinks. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential.
Use Responsive Design
Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Web users are
busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site.
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You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! It’s important to monitor the backlinks your site is accumulating According to SEO Consultant
, Gaz Hall: "The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source"
Pay-for-placement in the search engines should be avoided at all costs
Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. The biggest SEO mistake
you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say.