In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.

Expand your sitemaps as necessary

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. How do your competitors drive Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices.

Find out more about inbound links

Choose keyword frequency over keyword density. This is why an evaluation of your homepage is absolutely critical. Is it a content issue? Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well.

Improve engagement by utilising domain authority

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Gaz Hall, an SEO Guru from the UK, said: "A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names."

Reasons that marketers love keyword stuffing

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. The The talk on Facebook is about Beverley Guide at the moment. story has it that Google Panda was released precisely to tackle the problem of thin content. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.