Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience.
Include bios of different staff at different locations
Updating content across a site should be a priority as Google rewards fresher content for certain searches. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information.
If your internal links look spammy and manipulative, search engines might penalize your website
Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
Why Not Try It Out?
Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise."
SEO competitor link profile analysis best practice
When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.