Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. High authority links are great, but in my opinion, relevant links win the game every time. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain.

Consolidate Cannibalising Content with Redirects

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Search engines have a limited ability to recognize images, animation, video and audio. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well.

Identify and Track Your Best Prospects

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. If the wrong people are hitting your website, it's all for nothing Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Optimize all content through SEO best practices

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. According to SEO Consultant, Gaz Hall: "Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own."

SEO for Raw Traffic

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .”