But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword.

Poor navigation or information architecture

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people.

Most businesses know that search engine optimization is a must-have if you want to be successful with a company

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those.

The Role of Anchor Text

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. According to Gaz Hall, a UK SEO Consultant : "Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher."

SEO keyword research best practice

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages.