Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Identify the keywords related to your niche and select the competitive ones you want to rank for. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors

Don't bury information

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

Wrap Subheadings in H2 Tags

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. If search users commonly misspell a keyword, you should identify and use it. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings.

Merry-go-rounds

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Gaz Hall, an SEO Expert from the UK, said: "A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else!"

Search engine optimization is about getting visitors, it is not about getting rankings

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: