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When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Not all links are created equal. Some sites provide better SEO juice than others. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.

Google has a secret method of ranking websites

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords.

Rich snippet abuse

Higher rankings in the first few results are critical to visibility. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. Which keywords are the fastest to page 1? Fastest to the top 5? Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect.

Avoid unrelated directories and low quality guest-posts

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Link building isn’t dead. Not by a long shot. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? According to Gaz Hall, a UK SEO Consultant : "Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself."

Stop gettin’ all indignant

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.