The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.

Optimize all your images to gain new opportunities for search ranking.

Identify the keywords related to your niche and select the competitive ones you want to rank for. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Create a list of articles with links that are similar or closely related to your content. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry.

Overlapping and redundant articles

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important.

Page load speed

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point."

The more keyword phrases you optimize a page for the more targeted search engine traffic you will receive

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers.