Social is also an SEO challenge for you. Some lasts a year or two. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. BY GREGORY LEWIS

How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting 77 SHARES 529 VIEWS Linkedin Tweet Delicious Stumbleupon Share Subscribe Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm.

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.

Is this the end of SEO as we know it?

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. There are many things that Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. The main thing we need to do to improve a sites authority is to improve its TrustRank. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name).

The mysterious world of SERPs

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be. Prefer short but accurate URLs for your pages. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement.

Too Many On-page Links

The goal is to gain as many visitors or traffic as possible. Google alone updates their main algorithm anywhere from 500-600 times a year. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Gaz Hall, a Freelance SEO Consultant, commented: "How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’."

Think about sitemaps from the start

. Announce your site to your network of users, friends, and partners. Since Take a butchers at New Media Now, for instance. the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. Subsequently, the market response from ‘A’ will be compared to that of ‘B’.