There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. But what are some techniques that may help your website move up in the rankings? Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. So I'm going to carry on using ALT text on my images, even when they contain no information.

You’ll be able to beat your competitors by considering carefully the use of doorway sites

Rankings matter. But they’re not the metric you should be focusing on. For example, if we were Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like “where is the closest coffee shop?” and reap the benefits of effective local SEO. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Optimise your website navigation

So long as the brand or website name is used, a brand name or citation is created. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.

Pay particular attention to page rank when performing an audit

By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers’ effort. They don’t have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with a single click. It’s not just the search machines that black hat SEOs can deceive, it’s the site visitor. SEO can help your business grow and meet your business objectives. Gaz Hall, a Freelance SEO Consultant, commented: "“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy!"

To get fast rankings, you need stickiness

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. SEO A great example that I like to use is Beverley Restaurants. closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role.