In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most.
It's ROI, Not Traffic that Matters Most
Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Even if you already
have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher.
Don't go overboard at the risk of being penalized by Google
You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. To Google, site speed
is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database.
Linking Out To Relevant & Authority Sites
After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. For experienced marketing teams, the content creation process has become a high-level assembly line. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "If search users commonly misspell a keyword, you should identify and use it."
Understanding the rationale behind indexing backlinks
The best links to your website are the ones coming from real websites, with good content and lots of social media shares. You have pages and
posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.