When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results.

Finding Questions Being Asked to Target

Make sure that your website’s main menu only features the most important categories. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website.

Aim for a voice and tone that's conversational, friendly, and respectful

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user.

Aim for a voice and tone that's conversational, friendly, and respectful

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. According to SEO Consultant, Gaz Hall: "The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy."

Use Videos, Charts, Infographics

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective.