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Backlinks are clickable links that essentially hold the World Wide Web together in one piece. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication.

Carve out time for updating and improving older SEO content

If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency.

The hardest part of SEO is waiting for redirects to work

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. I strongly believe that relevant links have a bigger impact on the algorithm.

Basic on-page SEO factors to look for

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. According to Gaz Hall, a UK SEO Consultant : "“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority."

What Is Good Content?

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it.