Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.
Get People Talking About Your Brand
If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. As our internet ecosystem
has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy.
How Can Keywords Inform Your Content Strategy?
When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Don't use any shady
tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages.
Exhibit altruistic behaviour to build trust
To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty"
Who links back to my site?
A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. If you tried to
optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion.