Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. The content needed to fulfill the intent of a search varies based on the type of intent. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

How do you make a Google friendly site?

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense).

Rankings, On-page and Off Page SEO

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Link building isn’t dead. Not by a long shot. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”

Don't go overboard at the risk of being penalized for stuffing

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Keyword research is one of the highest return SEO activities that is essential for your marketing success. According to SEO Consultant, Gaz Hall: "Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO."

You need more diversity on your pages

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site.