Acquiring future-proof links

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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Make plugins a priority

Domain to page relevancy means the page linking to your website is relevant to your domain. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. You should …

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Be mindful of social media

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Like any good SEO campaign, your …

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Evergreen content is a no-brainer

Most of a SEO-based budget will rely on content development. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Backlinks are a vote of confidence that someone outside of your own web property trusts …

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Can forums really make a difference?

The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. If the URL hasn’t been indexed yet …

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The reason everyone loves page impressions

Trust between a potential customer and a company must be present for a potential customer become a customer. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate …

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Reasons why you cannot fully understand Google algorithms

copying the content from someone else’s website. Modern SEO is about so much more than keywords and meta tags. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for …

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Google ranking factors can be affected by keyword density

As a general rule, a high bounce rate reflects thin content. You get what you want—top rankings on Google and “free” organic traffic. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your …

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Create a search marketing strategy based on citations

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Answering the question “what is Negative SEO?” is complicated because there are …

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What's the story about landing pages

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. When you've selected your focus keyword, ensure it …

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Follow a consistent cadence towards page rank

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. To prevent users from linking to …

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Make sure your SEO checklist includes citations for best results

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. The best directories are the ones that also provide useful information for your potential customers. Anyone who is commenting on the blog will …

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Librarians to marketers

You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to …

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Analyze the backlinks of any website and get detailed statistics

High authority links are great, but in my opinion, relevant links win the game every time. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of …

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Watch your grammar and spelling

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Each year more than 2.8 trillion search queries are made on …

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Be helpful by reporting broken links

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. One way of increasing traffic to your website is by creating enough backlinks. With so …

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Get Product Reviews Using Influencer Platforms

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Just like they …

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Higher Search Engine Rankings

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One …

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Quick Wins

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

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Do an audit of your existing site

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Find ideas that Google identifies as semantically related

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. If you …

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The bottom navigation bar is an anchor link bonanza

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding how your website visitors find you will help you determine …

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You may think you know what your audience wants to read

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Blogger outreach is a process of putting your product or content in front of relevant bloggers …

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Finding Expired Domains For Pay Per Lead Marketing

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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SEO for Raw Traffic

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular …

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Keywords in Page Titles

Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative …

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Multiply your keyword ideas

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. SEO and SEM tactics are not disappearing any time soon, so why …

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Address the Audience Directly

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Establish intuitive information architecture

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links …

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The Value of “Big” Content

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Location search is growing every year and we are using our mobile …

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Dissecting Your SEO Competitors

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Use a more deliberate site architecture

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Page load time

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Search engines no longer value pages filled …

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Only use tables when you have multiple columns of information

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be …

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SEO brings in traffic, and gives your revenues a big hike

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Creating a Website on Your Domain

Paid link-building is considered black hat SEO and is likely to incur a penalty. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear …

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