The steps needed for putting analysis into action

Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. If your website code is not search engine friendly, then the search engines …

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What's the story about nofollow links

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical …

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Reasons that marketers love keyword stuffing

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. One issue often cited by those who believe links …

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A do-it-yourself guide to page rank

The question is not if you can learn SEO. The question is do you want to learn it. When people have questions, they type them into Google. That is why Hummingbird came about. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single …

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Thinking about bread crumbs makes everything OK

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Keyword research is an entire sub-discipline within SEO and it’s easy to go down …

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Write a keyword-rich introduction about white hat SEO

Make a point to search for your site on Google alternatives to see where you rank. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

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Update your keyword research on a regular basis

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on …

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Getting SEO to take off can take time and patience

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a …

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Add a ton of value to your clients

There is no minimum amount of words or text to rank in Google. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for …

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The first indication should be hosting location

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Fully optimizing for user intent …

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Use Videos, Charts, Infographics

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms …

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Take advantage of Google Places and Yahoo Local

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Your bounce rate …

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Understanding the rationale behind indexing backlinks

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Depending on your business, it …

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Use social media channels to expand your reach

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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What Is Good Content?

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s …

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Excellent customer support is a must

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative …

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Add valuable insight to your creative content

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Publish content that has a high potential for shareability

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Remember the good old days of SEO, when all that you really needed to …

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Optimize websites for search engines

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Content quality, content amount …

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Search engine spiders travel through links

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. SEO practitioners, before deploying any given tactic, will …

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Market Segmentation

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building …

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When does Google show featured snippets?

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Make sure your website is indexed in search engines

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Selective internal linking and …

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Finding Expired Domains For Pay Per Lead Marketing

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Domain to page relevancy means the page linking to your website is relevant to your domain. A breadcrumb is a row of internal links at the top or bottom …

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Add valuable insight to your content

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. There are literally hundreds of factors that contribute to …

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Closing the Loop

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Search engine optimization is often about making small modifications to parts …

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Study your competitors’ linking profile

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. You should definitely include keywords in …

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SEO Is Not Dead

One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of …

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Creativity will take courage

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Branded anchor text

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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SEO keyword research best practice

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Link exchange schemes: Good for SEO?

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page …

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Duplicate content, Duplicate content

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. You need …

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Include your primary keyword phrase in the title tag

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description …

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H1 Tag Issues

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along …

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Write Interesting and Meaningful Descriptions

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Your primary focus should be on what matters to your audience

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Understanding the rationale behind backlinks

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Use relevant and accurate meta descriptions, title tags and alt …

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