To get fast rankings, you need stickiness

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. But what are some techniques that …

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Follow a consistent cadence towards static pages

The purchase cycle can sometimes involve a large number of clicks. It’s been consistent with Google’s message. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Nofollow does …

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Who Do You Want To Attract?

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. There are far more unique search queries than generic ones. If you added up the …

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Search marketing implications related to web portals

Search engine are not humans but the software that crawls the web page content. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. Local SEO services can help any kind of industry, from a small craft …

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Small but important things to observe about stickiness

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages …

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Users find their way onto your page in a variety of ways

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes …

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Difficult things about organic links

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites …

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What's the story about bounce rates

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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We've reached a tipping point when it comes to mobile search

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Create an Engaging Web Presence by the use of splogs

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Due to Google bringing constant changes to SERP, you will …

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The ultimate revelation of SEM

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Research semantically related keywords

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B …

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Free SEO and paid SEM complement each other brilliantly

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Use Google’s Disavow Tool To Improve Ranking

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Find the right Chinese keywords

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Links found within the main body text of a webpage is more valuable than …

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Follow Google's advice on this

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics …

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Fixing an Internal Linking Problem

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The best way to create content that converts is to use emotion in your copy and evoke a desire for …

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Who links back to my site?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page …

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Understanding Your Competitive Landscape

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Mobile Search Implications

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence …

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Increased Number of Unique Keywords

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the …

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Identify backlink opportunities

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor …

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Building a strong online presence isn’t easy

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The clickable text for a link is …

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How do you make a Google friendly heading?

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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The great ranking mystery

The stronger the backlink profile of a site, the more PageRank their links will pass. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create …

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Run locally-targeted ad campaigns

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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Don't make your own URLs compete against one another

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. . If your site is using the same tags for all the pages, you are not …

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Get Social

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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PageRank of the page

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. If you’re struggling to rank #1 for your brand …

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Ensure that Googlebot can index your pages correctly

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand …

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Boost your site speed indefinitely

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives …

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How are you supposed to do this?

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Think long term rather than short term. Short term will get you nowhere with SEO. To optimise your website successfully it is fundamental …

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