Getting Started with Keyword Research

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. The main purpose of categories and tags are to help …

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Design + landing pages = Greatness

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it …

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I bet you didn't know this about dynamic pages

A strong online presence is essential for any business to be competitive. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. While domain strength is similar to domain authority and both are measured on a …

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Determining Relevance: Trust your gut when it comes to html

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …

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Don’t forget trust rank

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). It’s one …

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Quality over quantity when it comes to ROI

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Anchor text has been a huge talking point within SEO for many years now. Google is “learning” what a good result looks like based on the search query. SEO, once a highly …

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Let's talk about mobile search

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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The truth about duplication

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop …

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Search engine health checks should look at bread crumbs

Backlinks are hyperlinks that point back to your website. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Every piece of information about a page can …

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Use tables and lists when appropriate

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A great and …

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Not enough data to tell

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for …

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Just take care of the Penguin consequences

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Another quick and easy strategy for hunting down long tail keywords again …

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High advertisement ratio

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Showing up on search …

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It is extremely important that your web pages get targeted traffic

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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When you need lots of traffic in a short period of time

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Featured snippet opportunities

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Get a clear understanding of what …

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SEO competitor link profile analysis best practice

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The faster your site loads, the better of course. A site that has many images and videos will generally take …

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SEO for Raw Traffic

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Target niche keywords with low competition. This involves at least a little …

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Links are important, but not as important as they used to be

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. With Google's mobile-first index, mobile web pages are more important than ever. People view …

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SEO 301 redirect best practice

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Make mobile and computer navigation easy

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 User experience is critical to SEO, so it may be a good idea to test how it …

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Measure and Improve

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. No follow links are defined as the links which will …

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Merry-go-rounds

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Boost your site speed indefinitely

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do …

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Learn more about Page speed and SEO

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. As Google continues its journey for the perfect user experience …

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Don't bury information in your navigation

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Keywords in Headings

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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The goal for your pages

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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Be consistent and follow a well-documented plan

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content …

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Reap the rewards in the form of traffic

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs …

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Optimize Your Contact Us Page

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Too many marketers still bring SEO in on the …

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Create a client reactivation plan

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can …

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How & Why to Use a Press Release Service

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. Your content will only help the site to rank higher if it is comprehensive and engaging. f you are familiar with Google’s algorithm, you are …

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Google only loves you when everyone else loves you first

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. In some cases, it may be necessary to hyperlink to more nefarious corners of …

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The great ranking mystery

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search …

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Target keywords

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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