Reasons why you cannot learn page impressions well

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low …

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Some websites are not as good as they seem

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. Compelling and unique images have always been at the forefront of link building strategies. Search …

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Myths and misconceptions about conversion rates

It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile …

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Understanding html

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of …

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More importance is given to doorway sites

Thin content is essentially any content on your website that is not adding any value either to you or your user. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview …

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The latest trends in inbound links

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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Think about sitemaps from the start

Social is also an SEO challenge for you. Some lasts a year or two. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. BY GREGORY LEWIS

How Long Should My Copy Be? Avoiding …

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Be clear, truthful and accurate when it comes to 301 redirects

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. This can work, but you have to be careful. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not …

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What's the story about analysis

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden …

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Are you deeply entrenched in massive link farms?

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. A mobile-friendly …

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What do you understand by On page optimization?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Large images slow down your site, so you need to make image file sizes as small as possible. If you want people to link to …

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Are Dynamic Pages Too Dynamic to be Seen At All

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer …

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Add BreadCrumbs To Improve Navigation

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Find forums online that are related to your sites niche and get involved within that community. Reply to threads …

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Removing unnecessary plugins for SEO benefits

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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Follow Google's advice on this

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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How to discover your hidden rankings

Post regularly and build the trust of your users with content marketing. If you create high-quality pieces of informative content on your website page-to-page, you will rank. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Optimizing a …

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One or more methods?

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Create an e-book or guide every three months

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a …

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301s and 302s: what is best for PageRank and ranking signals

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Many people don …

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Monitor Google My Business

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you …

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Write a great title for SEO friendly posts

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They …

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The more engaging your content, the better

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. More and more we are seeing the …

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Include these 1–2 keywords in specific parts of your post

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where …

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You need more diversity on your pages

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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SEO keyword research best practice

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even …

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Link internal pages in your content

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. SEO ranking …

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Linking to popular or recent posts

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. f your site is linked to from other well ranking sites …

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Identify (and include) commonly searched keywords

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because …

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Search for your niche keywords on Twitter

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Doing so will dramatically bias outcomes in your favor. The more people that search engines see being interested in your content, the more weight they’ll …

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Informative Content is the Best Content

All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Good quality takes time to create. It takes time to implement. And it takes time for …

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Low Word Count

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. To rank, you need authority. To …

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Better alternatives to old school SEO methods

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the …

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Useful, high quality, relevant content

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. What SMEs haven’t realised yet, is the …

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Link from the new post to a related post with a good CTA

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an …

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Not enough data to tell

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Now, this is an important issue to be addressed. All sites have a home or …

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Use multiple focus keywords for those long key phrases

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Create Data-Heavy Content to Build Whitehat Backlinks

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Through its Panda, Penguin, and Hummingbird updates, Google …

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Types of Site Changes That Can Affect SEO

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a …

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