Acquiring future-proof links

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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The steps needed for putting analysis into action

Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. If your website code is not search engine friendly, then the search engines …

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Make plugins a priority

Domain to page relevancy means the page linking to your website is relevant to your domain. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. You should …

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Reasons why you cannot learn page impressions well

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low …

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To get fast rankings, you need stickiness

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. But what are some techniques that …

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Getting Started with Keyword Research

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. The main purpose of categories and tags are to help …

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Be mindful of social media

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Like any good SEO campaign, your …

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Evergreen content is a no-brainer

Most of a SEO-based budget will rely on content development. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Backlinks are a vote of confidence that someone outside of your own web property trusts …

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Follow a consistent cadence towards static pages

The purchase cycle can sometimes involve a large number of clicks. It’s been consistent with Google’s message. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Nofollow does …

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Some websites are not as good as they seem

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. Compelling and unique images have always been at the forefront of link building strategies. Search …

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Myths and misconceptions about conversion rates

It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile …

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Who Do You Want To Attract?

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. There are far more unique search queries than generic ones. If you added up the …

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Can forums really make a difference?

The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. If the URL hasn’t been indexed yet …

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Design + landing pages = Greatness

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it …

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Understanding html

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of …

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Search marketing implications related to web portals

Search engine are not humans but the software that crawls the web page content. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. Local SEO services can help any kind of industry, from a small craft …

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More importance is given to doorway sites

Thin content is essentially any content on your website that is not adding any value either to you or your user. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview …

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Small but important things to observe about stickiness

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages …

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What's the story about nofollow links

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical …

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Reasons that marketers love keyword stuffing

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. One issue often cited by those who believe links …

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Users find their way onto your page in a variety of ways

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes …

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I bet you didn't know this about dynamic pages

A strong online presence is essential for any business to be competitive. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. While domain strength is similar to domain authority and both are measured on a …

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The reason everyone loves page impressions

Trust between a potential customer and a company must be present for a potential customer become a customer. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate …

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A do-it-yourself guide to page rank

The question is not if you can learn SEO. The question is do you want to learn it. When people have questions, they type them into Google. That is why Hummingbird came about. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single …

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Reasons why you cannot fully understand Google algorithms

copying the content from someone else’s website. Modern SEO is about so much more than keywords and meta tags. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for …

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Google ranking factors can be affected by keyword density

As a general rule, a high bounce rate reflects thin content. You get what you want—top rankings on Google and “free” organic traffic. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your …

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Difficult things about organic links

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites …

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Thinking about bread crumbs makes everything OK

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Keyword research is an entire sub-discipline within SEO and it’s easy to go down …

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Create a search marketing strategy based on citations

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Answering the question “what is Negative SEO?” is complicated because there are …

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The latest trends in inbound links

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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What's the story about landing pages

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. When you've selected your focus keyword, ensure it …

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What's the story about bounce rates

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Determining Relevance: Trust your gut when it comes to html

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …

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Don’t forget trust rank

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). It’s one …

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We've reached a tipping point when it comes to mobile search

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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