Think about sitemaps from the start

Social is also an SEO challenge for you. Some lasts a year or two. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. BY GREGORY LEWIS

How Long Should My Copy Be? Avoiding …

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Write a keyword-rich introduction about white hat SEO

Make a point to search for your site on Google alternatives to see where you rank. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

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Be clear, truthful and accurate when it comes to 301 redirects

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. This can work, but you have to be careful. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not …

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Quality over quantity when it comes to ROI

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Anchor text has been a huge talking point within SEO for many years now. Google is “learning” what a good result looks like based on the search query. SEO, once a highly …

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Follow a consistent cadence towards page rank

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. To prevent users from linking to …

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Make sure your SEO checklist includes citations for best results

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. The best directories are the ones that also provide useful information for your potential customers. Anyone who is commenting on the blog will …

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Let's talk about mobile search

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Librarians to marketers

You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to …

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What's the story about analysis

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden …

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Create an Engaging Web Presence by the use of splogs

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Due to Google bringing constant changes to SERP, you will …

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The truth about duplication

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop …

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Update your keyword research on a regular basis

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on …

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Search engine health checks should look at bread crumbs

Backlinks are hyperlinks that point back to your website. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Every piece of information about a page can …

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The ultimate revelation of SEM

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Use tables and lists when appropriate

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A great and …

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Are you deeply entrenched in massive link farms?

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. A mobile-friendly …

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Getting SEO to take off can take time and patience

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a …

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Analyze the backlinks of any website and get detailed statistics

High authority links are great, but in my opinion, relevant links win the game every time. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of …

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Add a ton of value to your clients

There is no minimum amount of words or text to rank in Google. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for …

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Not enough data to tell

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for …

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Watch your grammar and spelling

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Each year more than 2.8 trillion search queries are made on …

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Just take care of the Penguin consequences

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Another quick and easy strategy for hunting down long tail keywords again …

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Research semantically related keywords

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B …

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What do you understand by On page optimization?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Large images slow down your site, so you need to make image file sizes as small as possible. If you want people to link to …

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Are Dynamic Pages Too Dynamic to be Seen At All

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer …

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Be helpful by reporting broken links

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. One way of increasing traffic to your website is by creating enough backlinks. With so …

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High advertisement ratio

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Showing up on search …

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It is extremely important that your web pages get targeted traffic

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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The first indication should be hosting location

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Fully optimizing for user intent …

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When you need lots of traffic in a short period of time

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Add BreadCrumbs To Improve Navigation

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Find forums online that are related to your sites niche and get involved within that community. Reply to threads …

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Removing unnecessary plugins for SEO benefits

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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Featured snippet opportunities

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Get a clear understanding of what …

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SEO competitor link profile analysis best practice

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The faster your site loads, the better of course. A site that has many images and videos will generally take …

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Follow Google's advice on this

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Free SEO and paid SEM complement each other brilliantly

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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SEO for Raw Traffic

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Target niche keywords with low competition. This involves at least a little …

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How to discover your hidden rankings

Post regularly and build the trust of your users with content marketing. If you create high-quality pieces of informative content on your website page-to-page, you will rank. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Optimizing a …

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