Use Google’s Disavow Tool To Improve Ranking

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Find the right Chinese keywords

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Links found within the main body text of a webpage is more valuable than …

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Follow Google's advice on this

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics …

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Links are important, but not as important as they used to be

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. With Google's mobile-first index, mobile web pages are more important than ever. People view …

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Use Videos, Charts, Infographics

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms …

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Get Product Reviews Using Influencer Platforms

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Just like they …

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SEO 301 redirect best practice

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Take advantage of Google Places and Yahoo Local

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Your bounce rate …

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Understanding the rationale behind indexing backlinks

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Depending on your business, it …

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Use social media channels to expand your reach

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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What Is Good Content?

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s …

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Excellent customer support is a must

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative …

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Fixing an Internal Linking Problem

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The best way to create content that converts is to use emotion in your copy and evoke a desire for …

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Higher Search Engine Rankings

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One …

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One or more methods?

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Add valuable insight to your creative content

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Quick Wins

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

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Create an e-book or guide every three months

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a …

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Make mobile and computer navigation easy

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 User experience is critical to SEO, so it may be a good idea to test how it …

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Measure and Improve

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. No follow links are defined as the links which will …

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Merry-go-rounds

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Do an audit of your existing site

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to …

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Boost your site speed indefinitely

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do …

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Learn more about Page speed and SEO

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. As Google continues its journey for the perfect user experience …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Find ideas that Google identifies as semantically related

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. If you …

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The bottom navigation bar is an anchor link bonanza

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding how your website visitors find you will help you determine …

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Don't bury information in your navigation

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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301s and 302s: what is best for PageRank and ranking signals

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Many people don …

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Monitor Google My Business

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you …

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Keywords in Headings

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Who links back to my site?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page …

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Publish content that has a high potential for shareability

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Remember the good old days of SEO, when all that you really needed to …

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Understanding Your Competitive Landscape

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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You may think you know what your audience wants to read

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Blogger outreach is a process of putting your product or content in front of relevant bloggers …

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Write a great title for SEO friendly posts

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They …

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