Study your competitors’ linking profile

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. You should definitely include keywords in …

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SEO Is Not Dead

One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of …

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Useful, high quality, relevant content

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. What SMEs haven’t realised yet, is the …

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Link from the new post to a related post with a good CTA

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an …

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Not enough data to tell

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Now, this is an important issue to be addressed. All sites have a home or …

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Dissecting Your SEO Competitors

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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The great ranking mystery

The stronger the backlink profile of a site, the more PageRank their links will pass. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create …

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Use a more deliberate site architecture

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Creativity will take courage

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Branded anchor text

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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The great ranking mystery

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search …

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Use multiple focus keywords for those long key phrases

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Create Data-Heavy Content to Build Whitehat Backlinks

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Through its Panda, Penguin, and Hummingbird updates, Google …

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SEO keyword research best practice

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Link exchange schemes: Good for SEO?

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page …

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Duplicate content, Duplicate content

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. You need …

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Types of Site Changes That Can Affect SEO

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a …

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Include your primary keyword phrase in the title tag

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description …

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Page load time

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Search engines no longer value pages filled …

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Only use tables when you have multiple columns of information

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be …

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Don’t forget to 301 redirect your old URLs

Get people talking about your brand, and mentioning it on their website, or any website for that matte Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Focusing on user intent can …

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Target Specific, Longtail Keywords

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. There are a lot of options to choose from to answer this question; but …

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Target keywords

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Run locally-targeted ad campaigns

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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Stop gettin’ all indignant

When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Not all links are created equal …

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Don't make your own URLs compete against one another

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. . If your site is using the same tags for all the pages, you are not …

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Focus on conversions, not rankings

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Get Social

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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SEO is a clean, lean, marketing machine

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page We’re not talking here about links you put on your …

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Most sites don't need to resort to Black Hat SEO

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Now's the time for any local business to raise its game. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential …

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PageRank of the page

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. If you’re struggling to rank #1 for your brand …

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SEO brings in traffic, and gives your revenues a big hike

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Ensure that Googlebot can index your pages correctly

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand …

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H1 Tag Issues

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along …

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Boost your site speed indefinitely

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives …

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How to optimize your blog posts for the keywords you care about

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Write Interesting and Meaningful Descriptions

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Your primary focus should be on what matters to your audience

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Understanding the rationale behind backlinks

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Use relevant and accurate meta descriptions, title tags and alt …

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Creating a Website on Your Domain

Paid link-building is considered black hat SEO and is likely to incur a penalty. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear …

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How are you supposed to do this?

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Think long term rather than short term. Short term will get you nowhere with SEO. To optimise your website successfully it is fundamental …

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