Thinking about bread crumbs makes everything OK

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Keyword research is an entire sub-discipline within SEO and it’s easy to go down …

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Don’t forget trust rank

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). It’s one …

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Quality over quantity when it comes to ROI

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Anchor text has been a huge talking point within SEO for many years now. Google is “learning” what a good result looks like based on the search query. SEO, once a highly …

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The first indication should be hosting location

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Fully optimizing for user intent …

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SEO 301 redirect best practice

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Mobile Search Implications

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence …

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Address the Audience Directly

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Dissecting Your SEO Competitors

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Branded anchor text

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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The great ranking mystery

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search …

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Use multiple focus keywords for those long key phrases

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Your primary focus should be on what matters to your audience

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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