Getting Started with Keyword Research

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. The main purpose of categories and tags are to help …

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Be mindful of social media

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Like any good SEO campaign, your …

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A do-it-yourself guide to page rank

The question is not if you can learn SEO. The question is do you want to learn it. When people have questions, they type them into Google. That is why Hummingbird came about. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single …

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Reasons why you cannot fully understand Google algorithms

copying the content from someone else’s website. Modern SEO is about so much more than keywords and meta tags. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for …

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Difficult things about organic links

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites …

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Create a search marketing strategy based on citations

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Answering the question “what is Negative SEO?” is complicated because there are …

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Librarians to marketers

You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to …

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Merry-go-rounds

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Include these 1–2 keywords in specific parts of your post

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where …

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You need more diversity on your pages

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Building a strong online presence isn’t easy

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The clickable text for a link is …

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Study your competitors’ linking profile

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. You should definitely include keywords in …

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Not enough data to tell

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Now, this is an important issue to be addressed. All sites have a home or …

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Use a more deliberate site architecture

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Create Data-Heavy Content to Build Whitehat Backlinks

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Through its Panda, Penguin, and Hummingbird updates, Google …

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Only use tables when you have multiple columns of information

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be …

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SEO is a clean, lean, marketing machine

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page We’re not talking here about links you put on your …

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Write Interesting and Meaningful Descriptions

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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