Acquiring future-proof links

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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To get fast rankings, you need stickiness

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. But what are some techniques that …

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Search engine health checks should look at bread crumbs

Backlinks are hyperlinks that point back to your website. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Every piece of information about a page can …

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Research semantically related keywords

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B …

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Increased Number of Unique Keywords

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the …

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The more engaging your content, the better

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. More and more we are seeing the …

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The goal for your pages

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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Establish intuitive information architecture

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links …

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Identify backlink opportunities

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor …

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Closing the Loop

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Search engine optimization is often about making small modifications to parts …

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Google only loves you when everyone else loves you first

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. In some cases, it may be necessary to hyperlink to more nefarious corners of …

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Link exchange schemes: Good for SEO?

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page …

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Boost your site speed indefinitely

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives …

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