Design + landing pages = Greatness

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it …

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What's the story about landing pages

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. When you've selected your focus keyword, ensure it …

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Write a keyword-rich introduction about white hat SEO

Make a point to search for your site on Google alternatives to see where you rank. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

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The truth about duplication

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop …

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Add a ton of value to your clients

There is no minimum amount of words or text to rank in Google. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for …

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It is extremely important that your web pages get targeted traffic

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Follow Google's advice on this

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Add valuable insight to your creative content

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Learn more about Page speed and SEO

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. As Google continues its journey for the perfect user experience …

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How do you make a Google friendly heading?

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Better alternatives to old school SEO methods

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the …

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