The latest trends in inbound links

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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We've reached a tipping point when it comes to mobile search

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Update your keyword research on a regular basis

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on …

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Watch your grammar and spelling

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Each year more than 2.8 trillion search queries are made on …

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Understanding the rationale behind indexing backlinks

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Depending on your business, it …

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Do an audit of your existing site

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to …

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Find ideas that Google identifies as semantically related

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. If you …

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Keywords in Headings

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Who links back to my site?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page …

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Publish content that has a high potential for shareability

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Remember the good old days of SEO, when all that you really needed to …

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Understanding Your Competitive Landscape

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Multiply your keyword ideas

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. SEO and SEM tactics are not disappearing any time soon, so why …

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Search for your niche keywords on Twitter

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Doing so will dramatically bias outcomes in your favor. The more people that search engines see being interested in your content, the more weight they’ll …

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Creativity will take courage

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Most sites don't need to resort to Black Hat SEO

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Now's the time for any local business to raise its game. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential …

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H1 Tag Issues

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along …

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