Evergreen content is a no-brainer

Most of a SEO-based budget will rely on content development. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Backlinks are a vote of confidence that someone outside of your own web property trusts …

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Myths and misconceptions about conversion rates

It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile …

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Who Do You Want To Attract?

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. There are far more unique search queries than generic ones. If you added up the …

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What's the story about nofollow links

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical …

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What's the story about bounce rates

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Determining Relevance: Trust your gut when it comes to html

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …

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Follow a consistent cadence towards page rank

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. To prevent users from linking to …

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Let's talk about mobile search

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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SEO competitor link profile analysis best practice

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The faster your site loads, the better of course. A site that has many images and videos will generally take …

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Links are important, but not as important as they used to be

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. With Google's mobile-first index, mobile web pages are more important than ever. People view …

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The bottom navigation bar is an anchor link bonanza

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding how your website visitors find you will help you determine …

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Optimize websites for search engines

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Content quality, content amount …

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Search engine spiders travel through links

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. SEO practitioners, before deploying any given tactic, will …

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Keywords in Page Titles

Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative …

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Market Segmentation

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building …

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Linking to popular or recent posts

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. f your site is linked to from other well ranking sites …

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Target keywords

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Don't make your own URLs compete against one another

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. . If your site is using the same tags for all the pages, you are not …

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Focus on conversions, not rankings

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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SEO brings in traffic, and gives your revenues a big hike

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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