Follow a consistent cadence towards static pages

The purchase cycle can sometimes involve a large number of clicks. It’s been consistent with Google’s message. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Nofollow does …

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Some websites are not as good as they seem

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. Compelling and unique images have always been at the forefront of link building strategies. Search …

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Think about sitemaps from the start

Social is also an SEO challenge for you. Some lasts a year or two. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. BY GREGORY LEWIS

How Long Should My Copy Be? Avoiding …

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What's the story about analysis

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden …

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Getting SEO to take off can take time and patience

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a …

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Just take care of the Penguin consequences

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Another quick and easy strategy for hunting down long tail keywords again …

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What do you understand by On page optimization?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Large images slow down your site, so you need to make image file sizes as small as possible. If you want people to link to …

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Removing unnecessary plugins for SEO benefits

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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How to discover your hidden rankings

Post regularly and build the trust of your users with content marketing. If you create high-quality pieces of informative content on your website page-to-page, you will rank. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Optimizing a …

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Follow Google's advice on this

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics …

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Use Videos, Charts, Infographics

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms …

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Use social media channels to expand your reach

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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Make mobile and computer navigation easy

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 User experience is critical to SEO, so it may be a good idea to test how it …

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Boost your site speed indefinitely

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do …

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301s and 302s: what is best for PageRank and ranking signals

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Many people don …

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Finding Expired Domains For Pay Per Lead Marketing

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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SEO keyword research best practice

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even …

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Be consistent and follow a well-documented plan

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content …

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Make sure your website is indexed in search engines

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Selective internal linking and …

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Add valuable insight to your content

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. There are literally hundreds of factors that contribute to …

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SEO keyword research best practice

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Run locally-targeted ad campaigns

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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Creating a Website on Your Domain

Paid link-building is considered black hat SEO and is likely to incur a penalty. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear …

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